17 March 2022
It used to be said that if California were a country, it would be the largest strawberry producing country in the world. While that statement may not stand today, it certainly has the overall reputation of being a global strawberry Rockstar. California has almost perfect growing conditions for strawberries in three principal areas along the coast, Oxnard (2400 hectares), Santa Maria (4600 hectares) and, of course, Watsonville (5150 hectares) totalling 12,150 hectares. Now, like all industries there are many moving parts that are required to make it a success. Californian strawberries are no exception. There are first class plant nurseries, exceptional growers, highly professional marketing companies and sophisticated supply chains, all playing a role in the success story.