These innovative varieties are capturing the attention of consumers worldwide, leading to a growing demand for high-quality blueberries. As the market expands, consumers are becoming increasingly aware, recognising the importance of good genetics in delivering not only exceptional flavour but also the associated health and wellness benefits, balanced by an awareness of value.

Meeting the diverse demands of different consumer markets is made possible through the strategic use of advanced genetics. Whether it’s the sweetness, high brix levels, berry size, or the ability to withstand shipping, each market has its own preferences. This is why specific genetics are chosen to ensure optimal production across various growing regions.

The continued growth in blueberry demand is a positive trend, aligning with market projections. At GPG, we are excited to deliver the new generation of blueberries which are leading this charge.

With upcoming varieties set to enter the market, we anticipate this growth trajectory will not only continue but also accelerate, further cementing blueberries as a consumer favourite.

Tridge: Global Blueberry Market Summary

The global demand for blueberries is increasing, with the total production of 1.86 million tons needing to double to 3 million tons within the next five years. The nutritional and health benefits of blueberries have led to their consumption in various forms around the world. The industry is expecting to continue to grow, particularly in Asia, with China, the United States, and Peru being the major blueberry producing countries.

Despite weather conditions causing a 23% drop in exports, Peru’s blueberry exports increased by 29% to $18.800 million due to a global supply shortage, and are expected to reach nearly 300,000 tons in the 2024/25 season, with potential record revenues of up to $1.99 billion.

ource – Tridge

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