Jamie Petchell

We are excited to share encouraging progress from our continued collaboration with the University of Georgia blueberry breeding programme. Following 2-3 years of rigorous evaluation across multiple growing regions, a number of new selections are now emerging as standout candidates for commercialisation.

These advanced selections represent a clear step forward in key commercial traits. Across trials, we are consistently seeing improvements in fruit quality, including enhanced size, firmness, and overall eating experience. Flavour profiles have also advanced, delivering the balance and intensity increasingly demanded by modern consumers. Just as importantly, these gains are being achieved alongside strong and reliable yield performance—ensuring that the varieties are as commercially viable as they are attractive.

From an agronomic perspective, the selections are demonstrating encouraging adaptability, with stable performance across different climates and production systems. This provides confidence as we move closer to wider-scale introduction with our licensed partners.

Further validation will continue alongside short-term commercial release, reinforcing the strength of the UGA programme and its alignment with the evolving needs of the global blueberry industry. We look forward to sharing more details as these exciting new varieties move towards full commercialisation.