California, USA – May 2026 – Global Plant Genetics (GPG) is proud to announce the official launch of its new website during the first-ever GPG UCD Strawberry Nursery Congress 2026, taking place this week in California.

The launch marks a major milestone for GPG and reflects the company’s continued commitment to growth, technical excellence, and the long-term development of the varieties it brings to market across global crop sectors.

The new website was introduced throughout several key presentations during the Congress, including the Welcome Presentation from Rupert Hargreaves, the GPG Technical Strategy Presentation delivered by Claire Donkin – GPG Technical Crop Support, and the GPG Strawberry Marketing Presentation presented by Dom Butkus – GPG Marketing & Social Media Executive.

Designed to provide a more dynamic, informative, and user-focused experience, the new platform showcases GPG’s commitment to delivering standardised technical information across all crop sectors represented by the business.

A key feature of the new website is the introduction of dedicated branded crop sections, each with its own standalone URL and individual variety pages. These pages include interactive dropdown tools that allow users to easily compare technical data, characteristics, and variety information in a streamlined and accessible format.

The new platform represents a significant step forward for GPG, strengthening the visibility and market presence of each variety while supporting growers, breeders, nurseries and industry stakeholders with easier access to reliable technical resources.

The launch also further expands the ongoing development of the GPG TECHhub, originally launched back in 2024. The GPG TECHhub serves as a central and evolving knowledge platform designed to support growers, breeders, nurseries, and stakeholders through technical insights, best practices, and collaborative industry engagement. By bringing together data, expertise, and community interaction, the GPG TECHhub continues to drive progress and excellence across the global GPG community.

Speaking during the Congress, GPG representatives highlighted that the new website is more than a digital refresh – it is a long-term investment into communication, transparency, technical support, and brand development for the future of the business and the varieties it represents.

For more information, visit the new GPG website and follow Global Plant Genetics across its social media channels for updates from the GPG UCD Strawberry Nursery Congress 2026.