May 2025

Edition 15

The World’s Largest Strawberry Market

In the Field: Oxnard, California – New UC Davis Varieties

Blueberries Leading the Way – Low-Chill Varieties & TECHhub

Blackberry Breakthroughs – Juhas and Maryna

Serbian Flavour Explosion – Von Blackberry Harvest

Brazil’s Royal Royce – Maxxi Mudas Strawberry Cultivar

Updates from UC Davis – Shaping the Future